About

Where the thrill of the hunt meets the heart behind every hidden gem. A curated destination for discovering beautiful booths, hidden gems, and the stories behind them.

Hey! I’m Heather

I've always been drawn to storytelling, creativity, and helping small businesses shine.

For years, I had the chance to showcase local businesses, makers, and entrepreneurs through media work with NBC and CBS. That's where I first realized how much I loved helping people be seen, especially women-owned businesses with incredible talent and stories behind them.

I've also always been an avid thrifter and treasure hunter. There's nothing quite like the feeling of finding something unexpected, something that makes you stop, smile, and think, "I have to have that."

That love eventually turned into creating my own booth spaces through Felice Market. What started as one booth quickly grew into several, because I fell in love with designing spaces that feel warm, layered, and inviting. A great booth should feel like an experience, not just a place to shop.

Why I Built Boothpreneurs

ver time, I started to notice something.

There were so many incredibly talented booth owners creating beautiful spaces, but unless you lived nearby, you would never know they existed.

I kept thinking, there has to be a better way to connect these hidden gems with the people who would love them.

That's where Boothpreneurs was born. A curated platform built to spotlight the booths, antique malls, and creative entrepreneurs behind them, and to help travelers, vintage lovers, and everyday shoppers discover spaces worth going out of their way for.

What I Hope You Feel Here

When you use Boothpreneurs, I want you to feel inspired. I want you to discover a booth you didn't know existed and suddenly find yourself planning a day trip, maybe even a flight, just to experience it.

And if you're a booth owner, I want you to feel seen. I know what goes into what you do, the early mornings, the sourcing trips, the styling, the heart behind every detail. Boothpreneurs was built to make sure all of that gets the spotlight it deserves.

A Little More About Me

MOM OF THREE AND WIFE - I'm a mom of three, married to my husband for over 30 years, and completely obsessed with the thrill of the hunt, whether that's finding the perfect vintage piece, discovering a hidden antique mall, or uncovering a booth filled with treasures someone else overlooked.

MY TWO GOOFY DOGS - Sully and Hampton, our two goofy dogs, keep life entertaining, and they actually inspired me to write my very first children's book, a story about life lessons for kids told through my dogs' eyes. Creativity and storytelling have always been such a huge part of who I am.



LOVE SUPPORTING WOMEN - At the end of the day, I truly love helping people feel seen. I love supporting women-owned businesses, telling their stories, and building a community where creative entrepreneurs can connect, inspire one another, and grow together.

Boothpreneurs is being built from a deep passion for this industry, but the vision is so much bigger.

This is a growing community. A movement. A place where creativity, storytelling, travel, and entrepreneurship all come together.

If that speaks to you, you're already part of it.

Boothpreneurs. Where the thrill of the hunt meets the heart behind every hidden gem.