About
Where the thrill of the hunt meets the heart behind every hidden gem. A curated destination for discovering beautiful booths, hidden gems, and the stories behind them.
Hey! I’m Heather
Give me a great story, a small business to cheer for, and an auction paddle, and I'm a happy girl!
Through my media work with NBC and CBS, I had the opportunity to highlight local makers, entrepreneurs, and small businesses, especially talented women who deserved to be seen and celebrated.
I'm also an entrepreneur at heart. I created a design-your-own handbag company that later grew to include customizable insulin pump packs and backpacks for children with diabetes. This idea came after my daughter Isabelle was diagnosed with Type 1 diabetes at just five years old, making this part of my business especially close to my heart.
I later created three children's clothing lines, including Little Miss Maddy, named after my daughter Madeline. I designed one-of-a-kind children's coats made from vintage chenille bedspreads and lined with vintage tablecloths. They were unique, colorful, and a huge hit!
I eventually sold my company, which came with a 10-year noncompete agreement. That kept me out of the retail world for a while, but the wait is officially over, the spark has been reignited, and I'm off and running!
Today, I'm back where I spent much of my childhood: antiquing, thrifting, digging through rummage sales, and raising an auction paddle alongside my mom, occasionally with a little too much enthusiasm!
Why I Built Boothpreneurs
I created Felice Market ("Felice" means happy in Italian) to bring together everything I love: vintage treasures, new merchandise, clothing, accessories, decorating, and the thrill of the hunt. One booth quickly grew into several because I believe a booth should be more than a place to shop. It should be an experience.
That same passion inspired Boothpreneurs, a community created for both booth owners and the shoppers who support them. I want every shopper to feel welcome, make a day of the hunt, and discover incredible places and people along the way. After all, without shoppers, there would be no successful Boothpreneurs!
What I Hope You Feel Here
Most importantly, I'm a big cheerleader. This community isn't about competition, it's about lifting one another up, celebrating the wins, learning from the stumbles, and leaving the negativity at the door.
Through Boothpreneurs, I'm bringing together more than 35 years of experience in designing, buying, branding, and treasure hunting to help booth owners feel seen, supported, and successful, while helping shoppers discover the very best treasures along the way!
Boothpreneurs. Where the thrill of the hunt meets the heart behind every hidden gem.
A Little More About Me
MOM OF THREE AND WIFE - I'm a mom of three, married to my husband for over 30 years, and completely obsessed with the thrill of the hunt, whether that's finding the perfect vintage piece, discovering a hidden antique mall, or uncovering a booth filled with treasures someone else overlooked.
MY TWO GOOFY DOGS - Sully and Hampton, our two goofy dogs, keep life entertaining, and they actually inspired me to write my very first children's book, a story about life lessons for kids told through my dogs' eyes. Creativity and storytelling have always been such a huge part of who I am.
LOVE SUPPORTING SMALL BUSINESS - At the end of the day, I truly love helping people feel seen. I love supporting small business owners, telling their stories, and building a community where creative entrepreneurs can connect, inspire one another, and grow together.
Boothpreneurs is being built from a deep passion for this industry, but the vision is so much bigger.
This is a growing community. A movement. A place where creativity, storytelling, travel, and entrepreneurship all come together.
If that speaks to you, you're already part of it.
